Strategic communications for organizations in motion.
The Reddy Group is an expert-led advisory practice helping leaders build the narrative, messaging, content systems, and communications capacity needed to carry complex work forward.
Advisory positioning
Complex work often needs more than a clearer message. It can require interim leadership, sharper positioning, stronger content systems, internal alignment, and the ability to translate strategy into language people can actually use.
The Reddy Group partners with leaders to understand what is happening, determine what needs to become clearer, and build the communications structure needed to move from decision to action.
The practice is intentionally expert-led. Ruth works directly with clients on strategy, message, and advisory direction. When a project requires broader execution, she brings in trusted creative, digital, media, design, and production partners.
A few measures of the scale, reach, and outcomes behind the work.
Nearly $2M
in documented publicity value
Generated through a sustained education media strategy across two reporting periods.
Approximately $2M
in communications funding supported
A rapid strategic reset and 18-month launch plan helped restore funder confidence and support a successful funding request.
384
documented family cases forming the basis of a protected advocacy storybank
Built to connect lived experience to policy, media, funder, and community communications while protecting family privacy.
174%
engagement growth in one year
Achieved after launching and scaling new digital and social communications channels.
First in a decade
major university campaign led in-house
Led strategy, stakeholder approval, creative direction, and launch with a 17-person internal team and no outside agency support.
$4M per month
average forecasted revenue influenced
Built a B2B webinar program influencing an average of $4 million in forecasted monthly revenue.
Services
Senior communications counsel and embedded leadership for organizations that need strategy, structure, and capacity during periods of growth, transition, or change.
This can include interim leadership, executive counsel, communications planning, message alignment, vendor direction, and support for staff, board, partner, or funder communications.
Positioning, message architecture, and narrative strategy for organizations that need clearer language for complex work.
This can include brand narrative, audience-specific messaging, leadership talking points, website and campaign language, and the bridge between organizational strategy and public communication.
Campaign planning, content strategy, writing support, and repeatable workflows that help small teams communicate with more consistency.
This can include campaign plans, editorial calendars, web, email, social, speech, and thought leadership writing, review workflows, story pipelines, and practical tools your team can keep using.
Selected work
The Reddy Group shares selected examples publicly and provides more specific work samples by request, so potential partners can understand the work with the right context, permission, and level of detail.
Media strategy / Public education / Narrative infrastructure
A strategic media initiative helped a Kansas City education nonprofit move from occasional school coverage to a year-round storytelling system, generating nearly $2 million in documented publicity value across two reporting periods.
Results included
The founder
The Reddy Group was founded by Ruth Dickson Eddy, a senior communications leader with experience across education, civic, philanthropic, nonprofit, and mission-driven organizations.
Ruth works with leaders to synthesize complex situations, identify what needs to be said, and build the systems needed to say it clearly and consistently. Her work spans executive counsel, brand and narrative strategy, internal and external communications, campaign planning, public narrative, and content systems.
For projects that require additional execution, The Reddy Group brings in trusted collaborators across creative, digital, media, design, and production.
Testimonials
The Reddy Group works closely with executives, teams, and partners who need clear strategy, steady judgment, and communications that can hold up under real conditions.
I have worked with Ruth for many years and with many clients. Her strategic direction is a standout, and her clarity on audience and purpose has resulted in high-end, impactful design experiences for clients across multiple industries.
Ruth knows exactly what senior leaders need from communications counsel. She is reassuring, direct, and deeply knowledgeable about her clients and their work. I have seen her personally navigate leadership teams through complex conversations, and I have left every interaction with her more informed and more confident in my work.
Ruth is the real deal when it comes to communications. Her competence and high quality of work build trust and credibility with stakeholders, and her ability to manage delicate internal relationships with authority is an asset to any executive.
I’ve worked with Ruth in local, regional, and national settings. Her expertise, deep understanding of the mechanics that drive effective communication make her my first call when having the right message is essential. Cool headed, deliberate, and trustworthy, Ruth partners with clients at all executive levels, taking personal responsibility for the stakes.
Selected samples are available by request and can be tailored to the type of support you are considering. The goal is to help you understand how The Reddy Group approaches strategy, messaging, systems, and execution before deciding what kind of partnership makes sense.
Request work samplesShare what you are building, changing, launching, or trying to make clearer. The Reddy Group can help determine the right level of support.